The Seoul Metropolitan
City has created its new emblem in order to show the bright future of the
capital city of the Republic of Korea, which will be developing to a leading
world city in the era of localization in the 21st century.
The new emblem has been
used since Oct. 28, 1996 instead of the old one that had represented the
city since 1947.
The new emblem figures the
Korean letters, Seoul, into mountains, sun and the Han River of Seoul,
and symbolizes in general the look of a man in the merry mood.
Thus, it symbolizes Seoul
tilting toward a human-oriented city. In the context of nature, human and
city, the green mountain means love of environment, blue Han River signifying
history and vitality, and the sun in the center stands for future and vision.
The emblem was designed
on the basis of the national roots, so that it can become the symbol of
opening today and tomorrow of Seoul. The basic idea for the design stems
from ?? and drawings by two prominent painters of the Chosun Dynasty (1392-1910)
"Mokmyokchodon" by "Kyomjae" Chong son and "Mudong(dancing boy)" by "Tanwon"
Kim Hong-do.
Designed using natural brush
strokes, the cuddly mascot tiger Wangbomi was born in February 19, 1998.
It represents the proud citizen of Seoul with a strong spirit, open mind,
lofty ideal, and light heart. Taking its image from a tiger character in
Korean folktales, the mascot is also a good match for the official city
emblem.
"Wangbomi" is a compound
noun made up of "wang" (king, chief, head, or very big), "bom" (tiger),
and "-i" (a noun-derivational suffix). The big-eyed tiger's name best befits
the image of Seoul, a global city as well as the capital and the largest
city in Korea.